Economic Times July 2013

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Archana Doshi who runs Archana's Kitchen, conducts online cooking classes on Google Hangouts. Her website gets a lot of visitors globally - 2.8 million last count. "It has helped me network with a lot of women"

Google India is launching its Women Entrepreneurs on the Web (WeOW) initiative to help women entrepreneurs connect, grow their online presence and utilise Google products to launch and scale their businesses in tier-II and tier-III towns. The latest initiative comes 18 months after its launch in tier-I cities, and it will eventually move into rural areas. WeOW focuses on women entrepreneurs. “We tell them: ‘Get your business online. We will build it for free’,” says Rajan Anandan, managing director, Google India. Google estimates the number of women entrepreneurs in India at 1.3 million, more than any other country barring the US and China. “Imagine the impact these women can have on the entrepreneurial ecosystem. This is not just a diversity decision, but a core business decision,” says Anandan. 


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