#SeedTheRise - A Mahindra Initiative To Improve The Lives Of Farmers In India

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For a country with such a rich agricultural heritage, the plight of the Indian farmer today, is deplorable. One look at your daily newspaper is enough to understand the many ways in which farmers across the country are suffering. Failed not just by weather and changing environmental conditions, but by a range of issues that lead to a vicious cycle of debt, drought and inefficient management, that farmers are unable to come out of. If you’ve been following this issue in recent times and helplessly wonder how you can help make a difference, this is your chance to be an enabler of change.

#SeedTheRise is an initiative by Mahindra, to help change this situation. To help improve the lives of farmers across India, to alleviate these men and women from their lives of struggle and to help possibly break the cycle of deprivation.

We share Mahindra’s belief that together we can turn things around for them by donating money to 5 handpicked, impactful projects. These NGOs are already running several on-ground efforts and campaigns to strategically better the farmers' lives in ways that they need most. Through their experience and expertise in setting up drip irrigation, sustainable farming units and educating girls across their project areas. Your contributions will help further their work.

The campaign aims to raise Rs. 4 Crores, through donations from people such as yourself, which Mahindra will match and double. So join us in helping the farmers of our country do what they do best, with their heads held high. We at Archana's Kitchen are working together to help in the initiative to better the lives of farmers. 

There’s no better time than Diwali to be a part of something good. As you begin a new year wishing for prosperity, success, health and wealth, extend some of that to the hands that feed the country too. Be a part of this campaign that will help them begin a new year with a fresh step and a new lease of life.

Visit the website to read more about the campaigns, the partnering NGOs, understand how your donations are tax deductible, and most importantly, make your donation today: http://www.seedtherise.com/

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